Paul Harris said, “In the promotion of Rotary, it is important to reach large numbers, and you cannot reach them privately.”
When Rotary International’s directors approved the first entry in the Tournament of Roses parade over 39 years ago, they saw in it an unrivaled opportunity to bring Rotary’s name into public view. They reasoned that an eye-catching float would capture the interest of broadcast commentators and remind the world of Rotary’s good works. And so it has!